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After 35-plus years of running TeamBonding, I can say that trust will always be the most important conversation in business. The research backs me up on this: only 21% of U.S. workers strongly agree they trust their organization’s leaders. That number should stop every manager and business owner in their tracks.

I’ve seen firsthand what happens when trust is present and what happens when it’s missing. Teams that trust each other communicate better, perform at a higher level, and stick around longer. Teams without trust? They fall apart, sometimes slowly, sometimes overnight. Developing trust in the workplace is not optional if you want a company that pulls together.

In this article, I’m going to share what I’ve learned about building trust at work, the challenges that get in the way, and the strategies and activities that can help you get there.

Why is trust important in the workplace?

Before we get into specific trust-building strategies, let’s walk through why workplace trust matters so much. These are the five benefits I’ve seen play out again and again across thousands of events and client relationships.

Trusting employees are more loyal

Just like any relationship, trust and loyalty go hand in hand. If employees don’t completely trust you and your business practices, they’ren’t going to fully commit to the company. Instead, they will hold back and be at a greater risk of employee burnout because they’re constantly worried about things like being let go without reason, getting taken advantage of, or feeling underestimated and underappreciated.

Trusting employees, on the other hand, are willing to go the extra mile and stay loyal to the company because they know their leaders have their best interests in mind. I’ve always believed that your employees are your greatest assets. As I’ve said before, they need attention, they need to be invested in, they need to be worked on. When you give them that, loyalty follows naturally.

Trust creates future leaders

Developing trust in the workplace also empowers employees to seek out growth opportunities and further their success within the company. Instead of looking elsewhere for better employment, trusting employees will aim to become leaders within their current team.

After all, why leave a company that values you when you can stay and advance? If you already trust your employer and leaders, moving to a new company means risking the loss of that valuable relationship.

Building trust boosts employee engagement

By fostering open communication and creating a positive work culture, leaders can significantly boost employee engagement. When employees have trust in leadership, they’re more likely to voice ideas, give feedback, and work together to go above and beyond the company’s baseline goals.

Employees who feel like they can take risks without being punished are also more likely to innovate, which helps keep them highly engaged with the company for years to come.

Employee trust improves client trust

In order for our clients to trust our business, we have to trust the employees to deliver on the promises that we make. To me, it’s important to build trusting relationships with my employees and invest in their success so they treat our business as if it’s their own.

Customers can tell when your employees are passionate about their work and feel respected at your company. Building trust in the workplace ensures that employees feel empowered to perform at their best and build rapport with clients.

Trust prevents a toxic workplace

A lack of trust in the workplace can lead to a toxic work environment and a range of negative consequences:

  • Increased insecurity and stress. Employees experience more communication anxiety and worry about job security.
  • Unhealthy team behaviors. Gossiping, spreading rumors, and extreme competitiveness become the norm.
  • Declining morale. A negative attitude spreads from person to person, dragging the entire team down.

These are all signs of a toxic work environment, which a lack of trust can quickly create if left unaddressed. Those environments are inefficient, ineffective, and unenjoyable for everyone involved.

On the other hand, when you maintain a trusting environment with healthy communication and a positive company culture, you prevent toxicity and protect your team members’ mental health.

Why building trust in the workplace is not easy

It is easy to say you need to build trust, but knowing how to go about it’s another story. Building trust at work can be difficult, and it doesn’t happen overnight. It can take weeks, months, and sometimes years for leaders and companies to build or regain trust.

Below are some of the most common challenges to building trust in the workplace. If you can relate to these within your company, chances are good that you could stand to focus more on trust and teamwork.

Lack of transparency

One of the most common obstacles to building trust in the workplace is a lack of transparency, especially from management. Issues begin to arise when employees don’t know what’s going on. People might wonder why a decision was made, worry about their job security, and become more stressed. All of these issues have clear negative impacts on the work environment.

Deloitte’s research on organizational trust highlights three large global companies that experienced adverse trust-related incidents. Each had a market cap of more than $10 billion before the incident; afterward, their market cap declined by 20 to 56 percent for a combined loss of roughly $70 billion in value.

On the other hand, transparency makes it much easier to build trust. When employees feel they know what’s going on, understand why decisions are made, and clearly understand the company’s actions, building trust at work becomes much more achievable. Trust and transparency also help them feel engaged and involved, which can improve morale and productivity.

Poor communication

A lack of communication is another common obstacle to building trust in the workplace. Clear and consistent communication goes a long way toward building trust and teamwork.

When communication breaks down, relationships become harder to build and maintain, and employees can get confused and stressed. However, good communication makes all the difference. With communication, leaders can build strong relationships with their teams. Employees feel cared for, included, and able to communicate their struggles with their coworkers.

In a recent episode of our Team Building Saves the World podcast, “Leading With Trust,” leadership coach and author Melissa Richards shared some powerful insights on this topic. Richards explained that it starts with understanding individual communication preferences, and that figuring out how each person communicates best helps create team-wide norms that foster trust and prevent unnecessary conflict.

That insight resonated with me because I’ve seen it play out in our own work. When I started TeamBonding, we were a theater company, and the thing about theater people is that they communicate through performance. They’re open, expressive, and unafraid to connect. Those early hires taught me that communication is not just about exchanging information; it’s about making people feel heard and included.

building trust in the workplace

Trust goes both ways

Another all-too-common obstacle to building trust in the workplace is when leaders forget that trust is a two-way street. Trust is not a one-way relationship, and it must be earned.

Upper management cannot expect trust from their employees without putting in the effort to show that same trust to their team members. They must lead by example and show that their employees can trust them before they can expect to be trusted.

Management and leaders can start building trust in the workplace by being more transparent, communicating more openly with employees, and emphasizing psychological safety. As Richards noted in our podcast conversation, leaders need to create environments where it’s okay for projects to go off track, where people aren’t devastated or feel personally responsible, but instead feel motivated to work together to get back on course. 

By trusting your team, even when they make mistakes, you are demonstrating that you:

  • Value their input and want them to be involved in decisions
  • Won’t hold mistakes against them because learning matters more than perfection
  • Trust them with important information and projects that move the company forward
  • Find communication more important than flawless execution every single time

You must also stick to your word as much as possible. If you say you will deal with an issue, promise a raise, or plan on a bonus, you need to follow through. When employees see you put your trust in them, they will do the same.

How to build trust in the workplace

Now that we have discussed the benefits of building trust in the workplace and the most common challenges you might encounter, let us explore how you can get started. Here are strategies and tips for building trust in the workplace so you can benefit from happier, healthier and more productive employees.

Effective communication and transparency

Communication and transparency go hand in hand, and they’re essential to building trust in the workplace. Over 80% of Americans feel that communication is a key factor in building trust at work, and that tracks with everything I’ve experienced.

Employees need to be able to communicate freely with each other and management, and management needs to communicate freely with their teams. Effective communication also requires transparency. Communicating your decisions, changes, and thought processes makes you more transparent, which in turn helps build trust with employees.

When you do this, your team will feel included and informed about what’s going on, and this makes them feel trusted. As I mentioned earlier, when your employees feel trusted, they’re much more inclined to reciprocate that trust.

Active listening and empathy

Empathy and listening are fantastic ways to build trust with employees. Richards put it well when she said that it starts with empathy, which includes listening to others and showing respect for their personal history and strengths. She added that empathy is not always natural, but you can be committed to practicing it through curiosity and care.

Active listening goes beyond simply hearing a person’s words. It involves:

  • Giving your full attention. Be present in conversations by maintaining eye contact, using open body language, and eliminating distractions.
  • Showing that you are listening. Use small verbal cues like “I see” or “go on” when your team member is talking to you. Nod occasionally and mirror their emotions appropriately.
  • Avoiding interrupting. Let the speaker finish their thoughts and resist the urge to jump in.
  • Reflecting and paraphrasing. Repeat back what you heard in your own words to make sure you understood correctly.
  • Asking clarifying questions. Questions like “Can you tell me more about that?” show that you are interested and help you better understand the speaker.
  • Acknowledging emotions. Always validate how your team member is feeling, even if you don’t agree.
  • Responding thoughtfully. Pause before you reply and offer feedback or input that reflects what they shared with you.

That’s a lot of steps, but it all comes down to being an empathetic and active participant in a conversation. Take the time to develop these skills, and you will see significant changes in the level of trust your team members place in you.

As Richards also noted, you don’t have to always agree with someone’s perspective to be empathetic, but you do have to be willing to hear and honor it.

Building trust in the workplace

Take accountability

Accountability is often overlooked when it comes to building trust in the workplace, but it’s incredibly important. Richards explained that leaders should bring their whole selves to work, mentally, physically, and professionally, and encourage their team to do the same.

Lack of accountability is one of the quickest ways to lose trust, and having a culture of accountability is a great way to develop trust at work. When leaders and management aren’t held accountable, employees lose trust in the company, especially when there are double standards: employees are held accountable while leaders aren’t.

When accountability is present, employees feel like they can trust their leaders to do the right thing and stand up for them. Make sure team members can see leaders taking accountability for their own mistakes.

It might help to make accountability a team effort and ensure that even leaders have accountability partners. As Richards said, we all need accountability partners, not just to get work done, but to make sure we aren’t carrying more than we should.

Inspire confidence in the future

Most employees don’t feel that their leaders keep them informed about the reasoning behind their business decisions. Similarly, only about one in five employees is highly confident in their leaders’ ability to manage upcoming challenges and crises.

This is concerning because leading through change is tough when your team doesn’t trust your decisions, and that’s more likely to happen if they don’t understand your reasoning.

While employees don’t need your entire plan in detail, they do need to understand why they’re coming into work every day and the steps they must take to achieve company goals or weather a crisis.

Richards shared a great analogy on this topic: you cannot just run across the bridge and shout back. You have to usher people through the crisis, step by step, at their own pace.

It is also important to highlight successes as you go. This helps employees see the path forward and believe that the team will continue to achieve future success. I’ve always tried to stay ahead of the curve at TeamBonding, whether that meant pivoting from entertainment to team building, embracing virtual events, or expanding into professional development. Each time, the key was bringing the team along for the ride rather than just announcing the destination.

Build personal connections

So how do you build trust when strategies and policies alone aren’t enough? You build personal connections. Trust needs relationships to build upon, after all.

Things as simple as asking your team members about their hobbies, helping people out, and being friendly at work can help build personal connections. Building trust in the workplace becomes much easier when you know your people on a personal level.

Richards summed this up perfectly: building trust starts with relationships, and people trust people. You can’t build organizational trust unless you start with relational trust.

Building personal connections can seem intimidating, but it’s relatively easy if you take advantage of the many resources available to help you make these connections. 

One of the best resources is team building. I’ve always believed in the power of play. You can learn more about a person in an hour of play than in a lifetime of conversation. If we can get people who sit next to each other at work to do something together that’s fun, low-risk, and collaborative, they walk away with a shared experience they can bond over the next time they’re together. 

That’s how trust within a team really starts to take root.

What is the best training for building trust in company culture?

Trust-building exercises are among the most effective ways to foster a culture of trust at work. These activities help you build relationships, strengthen bonds, improve communication, and develop trust. Here are five programs I recommend for teams that are serious about knowing how to build trust in the workplace.

Resolve Smart: Healthy conflict in action

Conflict is one of the fastest ways to erode trust, but it doesn’t have to be. Our Resolve Smart workshop is a hands-on conflict management training where participants learn to separate the problem from the person, manage emotional triggers, and navigate challenging behaviors with confidence. Through role-play simulations and practical frameworks, leaders practice turning heated moments into productive conversations. They leave with a personalized action plan for healthier conflict conversations that build trust rather than erode it.

Emotional Intelligence workshop

Outstanding leaders are no longer defined just by their IQs or job skills. Today, it’s all about Emotional Intelligence. Our EI workshop is a lively, interactive experience that provides an in-depth look at key personal and relational EI competencies now considered critical for success. Each participant completes a personal emotional intelligence assessment and receives a copy of Emotional Intelligence 2.0. When people understand their own emotional patterns and learn to read those of others, trust within a team grows naturally.

The Confident Supervisor

This training program is designed specifically for new and emerging managers who need to hit the ground running. Participants learn to communicate expectations that stick, motivate employees through trust and accountability, and handle everyday leadership challenges with professionalism and poise. The session covers giving effective feedback, navigating difficult conversations, and driving accountability without micromanaging. It is dynamic training that transforms uncertainty into capability and delivers leadership skills that stick.

Knowing Me, Knowing You

This high-energy commonality game turns connection into competition. Teams race against the clock to uncover hidden commonalities, racking up points with every shared interest, experience, or quirky habit they discover. The unique game matrix keeps things lively as players race to uncover unexpected connections. It is one of the best ways I’ve seen to quickly break down barriers and reveal how much people actually have in common, which is exactly where trust starts.

Taking groups to great teams

Great teams don’t just happen; they’re built. In this high-performing team workshop, participants discover the difference between a group and a true team, learn to balance task and team behaviors, clarify their team’s role, and create a clear mission with guidelines for success. Attendees walk away with the essentials to build a high-performing, productive team where trust, communication, and shared purpose drive results.

knowing me knowing you

Start building trust today

Trust is an important building block of any successful workplace. With it, your employees will have better morale and productivity, and your workplace will be more positive and welcoming.

While building trust in the workplace can be challenging, effective communication, transparency, strong personal connections, and accountability can help you overcome the most common obstacles.

Remember, trust and team building go hand in hand, so why not start building trust today with TeamBonding? We have over 200 events and programs to help you develop relationships, and over 35 years of experience making magic happen.

Contact us today to find a team building program that will help you create a culture of trust, positivity, and productivity.

David Goldstein

Founder and Creator of Opportunities (COO)

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