The Strategic Art of Business Storytelling

Storytelling isn’t just about entertainment—it’s a proven way to engage audiences, influence decisions, and make messages more memorable. In this episode of Team Building Saves the World, Rich sits down with sales and communications expert Robert Mattson to explore the power of business storytelling and how it can transform sales, leadership, and communication. Learn key techniques, including the “33 rule” for keeping attention, balancing detail with brevity, and using emotional connections to drive action.

We also dive into the role of technology in corporate storytelling, from business storytelling examples to using the right tools to enhance—not overshadow—your message. Plus, get actionable insights from The Salesperson’s Guide to Storytelling, Mattson’s book that breaks down practical techniques and strategies for storytelling in sales. Whether you’re pitching an idea, leading a team, or closing a sale, this episode is packed with tips to help you communicate more effectively and influence decision makers within and outside of your organization.

About Robert Mattson:

Robert Mattson’s career blends decades of experience as a high-tech marketing executive with his diverse background as an actor, playwright, engineer, photographer, and musician. Robert has mastered a unique approach to communication—one that leverages the emotional power of storytelling to drive business success. He believes stories can connect people, evoke emotions, and transform desires into needs, making them a crucial part of marketing, sales, and general business communication.

With a passion for creativity and problem-solving, Robert has applied his multifaceted expertise to help clients find, craft, and refine their stories to ensure they resonate and stand out in competitive markets. Whether speaking at events, writing for various publications, or sharing tips in his book The Salesperson’s Guide to Storytelling, Robert uses his experience to craft memorable, impactful messages.